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Home › Could 'delocalisation' signal the death of provenance in spirits? - Editor's Viewpoint

 

Could 'delocalisation' signal the death of provenance in spirits? - Editor's Viewpoint

2019-10-03 18:59:00| Daily beverage news and comment - from just-drinks.com

The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to be produced in a certain location, but also often by those that aren't tied by rules of definition.

Tags: death signal editors spirits

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