In addition, the acquisition is expected to broaden the distribution platform of Cott by adding a national direct-to-consumer distribution channel with the approximately 2,100 customer routes operated by DS Services. "The DS Services acquisition accelerates Cott's diversification strategy and shifts the company from a primarily CSD and shelf stable juice beverage business to a diversified beverage provider across multiple channels with improved margins and growth outlook," said , Chief Executive Officer of Cott.