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Daihatsu dismantling - Toyota Way' as market changes

2015-01-19 05:14:48| Automakers - Topix.net

IKEDA: When Daihatsu Motor Co launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S - e for eco, S for smart - was capable of going 30 kilometers on a liter of gasoline for a sticker price of just 795,000 yen, or $6,637 .

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