Things are looking up for consumer confidence in auto shopper activity. Dataium saw its Automotive Shopper Intensity index go up more than 12% in April highest increase in past year and a 4.1% increase in SAAR over previous month. ASI findings reflect consumer confidence across entire market.
ASI increased across broad range of segments in April; one of the segments had highest increase of any segment a 20% month-over-month gain.
ASI for luxury vehicles has risen on average 10% over past two months; during the same time period, non-luxury vehicles increased by..
Automotive shoppers are more confident in making long-term investment in their vehicles as the economy improves and.
Click here to see the Dataium Automotive Shopper Intensity report and how the dynamics have played out by segment.The Article Dataium Sees Strong Consumer Confidence in Shopper Activity appeared first on Automotive Digest.