Dealer-branded prepaid maintenance (PPM) programs that are 100 percent funded by customers are boosting service revenue by 15 percent and customer retention to 60 percent (and even higher).
Ancira Winton Chevrolet in San Antonio, Texas, enjoys $80 additional up-sell per repair order from customers using its plan. Approximately 96 percent of its 8,000 customers currently have a prepaid maintenance plan.
Our plan holders have generated more than $635,000 in service up-sell revenue during their program service visits, notes the dealerships Parts and Service Director, Jim McAfee. Our Ancira-branded prepaid maintenance plans have boosted service customer retention here to 50 percent.
Kathy Winslow, who writes for MediaTrac, advises dealers on a powerful tool at a dealerships disposal, the prepaid maintenance program. [Read more]The Article Dealer-Branded Prepaid Maintenance Programs Boost Revenue appeared first on Automotive Digest.