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Dealer Web Video Ads Soon To Be Automated by Programmatic Buying Process

2013-10-14 02:38:36| AutomotiveDigest.com - Automotive Industry News

Situation:  AOL is the cheerleader for the online video industry and automotive marketers and dealers are about to follow.  First-ever programmed ad buying has been set up with several largest ad agencies. What This Means for Dealers: Within a year, your site may well be loaded with video content, ads, and infographics from everywhere.  Your ads will be placed by RTB [Real Time Bidding] based on the what the site vistors profile reveals about what him or her is looking for in new or used vehicles.The Article Dealer Web Video Ads Soon To Be Automated by Programmatic Buying Process appeared first on Automotive Digest.

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