The Situation:
Autobytel has invested $2.5 million in cash to help build, launch and grow AutoWeb, Inc.s pay-per-click (PPC), auction-driven automotive advertising marketplace creating substantial opportunities for Autobytel customers in cost-effective customer referral and marketing programs.
"We believe our investment in AutoWeb will not only create substantial opportunities to deliver serious car buyers to our customers and a personalized online experience to consumers, but will also increase monetization of our website traffic," says Jeffrey Coats, President and Chief Executive Officer of Autobytel.
Make Sure Your Dealership in On Board for 2014 Launch
Autobytels strategic investment in newly-formed AutoWeb, Inc. positions the company to capture a larger share of online automotive revenue. Drill down further to discover how this will benefit automotive advertisers, manufacturers and their dealers.The Article Dealers: Get a Leg Up on Capturing Web Traffic appeared first on Automotive Digest.