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Denim retailers look to innovate

2014-09-15 06:20:07| Apparel - Topix.net

Denim-focused retailers like Gap are having to go to great lengths to convince customers to wear denim as "athleisure" wear grows in popularity. Photo: SCMP Pictures "Try on a pair of jeans today and get 25 per cent off your entire purchase," a poster at the Gap store read.

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