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Diageo joins with Diddy for a second drink, DeLeon tequila

2014-01-08 15:07:13| Beverages - Topix.net

Diageo PLC and celebrity rapper turned business mogul Sean "Diddy" Combs have jointly bought luxury U.S. tequila brand DeLeon, hoping to repeat the success they have had with the company's fast-growing Ciroc vodka.

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