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Diageo targets Millennials to spur gin, single malt growth in Latin America
2018-05-22 14:47:00| Daily beverage news and comment - from just-drinks.com
The president of Diageo's Latin America and Caribbean (LAC) unit has said Millennial consumers in the region are driving interest in the "untapped" single malt Scotch whisky category, as well as in gin.
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