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Diaper Wars: Kimberly To Take On P&G Through Innovation, Higher Ad Spend
2015-01-24 02:07:15| Paper - Topix.net
To compete better, Kimberly-Clark said on Friday it would cut prices and "improve" its Snug & Dry line starting this quarter, without giving details. Huggies is the core of Kimberly-Clark's baby care products business, which generates about $7 billion in annual sales.
Tags: higher
spend
wars
innovation
Category:Materials
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