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Digitalisation key to meeting "see now buy now" shift

2018-11-08 15:07:00| Daily apparel & textile news and comment - from just-style.com

The "see now, buy now" consumer mindset is disrupting the traditional fashion and apparel business model and forcing the industry to look for ways to address a new on-demand world. And according to a new report, digitalisation of the fashion supply chain is key to addressing this shift and creating outstanding consumer experiences.

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