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Disney toy division's focus on franchises makes it...

2014-08-06 15:30:38| Toys - Topix.net

Shoppers entering a Walt Disney Co retail store these days can see company CEO Bob Iger's franchise strategy on display: walls packed with products linked to the company's famous characters, ranging from Mickey and Minnie to "Guardians of the Galaxy," Iron Man and Doc McStuffins.

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