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Do Beef Producers See Consumer Concerns As White Noise?

2013-08-18 19:41:00| Beef

In Greek mythology, Sisyphus is a king who the gods punished for his deceitfulness by forcing him to push a huge boulder up a hill for eternity. The rock would roll back down, and he had to push it back up. That seems like a good analogy for the task our industry faces in correcting misinformation about beef and the beef industry. BEEF Daily read more

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