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Do consumers know about beer terminology as well as you do? - Comment
2018-08-28 18:49:00| Daily beverage news and comment - from just-drinks.com
When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.
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