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Does sex still sell? Abercrombie & Fitch and other sexy brands...

2015-11-09 03:29:37| Apparel - Topix.net

And who could forget Abercrombie's iconic shirtless men, who greeted shoppers as they entered stores? Or the PG-13 shopping bags with couples wrapped up in each others' arms, mid-kiss? Looking at Abercrombie & Fitch's latest campaign , the sex is noticeably absent. Amid declining sales, the teen brand has been slowly but surely chipping away at its raunchy reputation to become more palatable to the modern consumer.

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