An online hoax held that Coca-Cola had bought up rival soda brand Dr Pepper and would be shutting down production of the popular soft drink. In April 2016, many social media users encountered an image on Facebook headlined "An American Classic Says Goodbye!" which announced that the rights to the popular Dr Pepper soft drink had been bought up by Coca-Cola, who would be imminently discontinuing production of their new acquisition: After 131 years of quenching American's [sic] thirst, Dr. Pepper announces it will halt production in the Summer of 2016.