Car shoppers have endless online options when it comes to finding their next true 4-wheel love. Whether theyre looking for the fast and luxurious sugar daddy of sedans or a safe and sensible minivan that mom would be proud of, finding the perfect match is easier than ever.
As an auto dealer, you know that your vehicle detail pages play a critical role along a customers path to purchase.
The experience a visitor has on a Vehicle Detail Page (VDP) can go a long way toward making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership.
But your VDPs cant do it alone. They have a trusted inventory-merchandising sidekick your Vehicle Search Results pages.
These 3 tips can help you drive shopper engagement with your Vehicle Search Results (VSR):
1. Leave the Details to the Vehicle Details Page
2. Dont Sell Cars from the VSR
3. First Impressions Count
Get the details on the tips!
The Article Drive Car Shopper Engagement with Your Vehicle Search Results Pages appeared first on Automotive Digest.