je.st
news
Dutch Mobile Promotions- Operator Q4 2012
2013-03-21 15:58:00| Telecompaper Reports
This research brief focuses on mobile promotions and mobile media spending by operator in the Netherlands. The info is shown over the past seven quarters and is based on findings from Telecompaper's Mobile Promotions Database and Mobile Media Spending Database. The first database tracks active promotions of mobile services on a weekly basis, while the Media Spending database monitors all above-the-line marketing activities of telecom providers (fixed and mobile), retailers, equipment makers, content providers. According to Telecompaper's promotions database, Vodafone remained the most promoted operator overall, although share is dropping over the past seven quarters. Concerning gross marketing spending, the overall spending was less on above the line (newspapers, TV, radio, magazine, outdoor) in Q4 2012 than in Q4 2011, especially at Vodafone and T-Mobile.
Tags: mobile
dutch
operator
promotions
Category:Telecommunications
Latest from this category |
All news |
||
|
|||