(Telecompaper) The triple-play or 'All-in-1' package has long been the most popular bundle in the Dutch market. However, more and more consumers are turning to quad-plays, driven by increased marketing of the offers by VodafoneZiggo and T-Mobile. The triple-play fell to 48.9 percent of multi-play households in Q2, down nearly 3 percent points from a year earlier, while quad-play increased its market share 2.3 points over the same period to 27.3 percent.