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EDF's vengeful 5m No Dash for Gas lawsuit is corporate and PR suicide

2013-02-28 12:59:00| Climate Ark Climate Change & Global Warming Newsfeed

Guardian: "Who breaks a butterfly upon a wheel?" The current answer to Alexander Pope's question is the power company Électricité de France (EDF). It is suing 21 climate change activists for 5m as a result of their week-long occupation of its power station at West Burton in Nottinghamshire. In doing so it has made the biggest strategic mistake since McDonald's pursued two impoverished activists - and inflicted more damage on its brand than its critics had ever managed. The campaign against EDF's vindictive...

Tags: corporate pr gas suicide

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