This EU Mobile Benchmark report compares and analyses over 1,000 mobile packages across 16 countries European countries (Austria, Belgium, Denmark, Finland, France, Germany, Greece Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK). A matrix was built based on ranges of monthly minutes and MBs offered. SMS has been excluded, as the majority of plans already offered (near) unlimited SMS. To account for more than just the headline cost of minutes and megabytes a total cost of ownership (TCO) approach has been used, which amongst others includes promotions and the cost of handsets. All MNOs, second brands where relevant and one MVNO who acquired spectrum was included. Data was collected during January, February and March 2016 from the providers' websites. The team has assumed an 'average' consumer who is looking for a post-paid plan with a top of the range handset or alternatively for a SIM-only plan. The report is accompanied for corporate users by the excel covering all the packages used in the analysis with the following details: name provider, name plan, type of plan, contract duration, which handset included, monthly price, promotional price, duration of promotion, calculated TCO in EUR and EUR PPP, set-up costs, cost of handset, number of minutes, SMS and MBs included. This report edition provides data and analysis of the high-end smartphone and Sim-only choices, while details of all four handset choices are included in the pricing database.