Green Earth Technologies, which offers green motor oil to users to meet their biodegradable, renewable, recyclable, and environmentally safe goals, now has a major competitor. A brand of engine oil made from recycled and re-refined engine oil is on the market now and is called EcoPower.
Dealers are starting to see more options to green up their service departments tires, synthetic motor oil and other lubricants, and green motor oils made from substances such as feed stocks, are coming to market. EcoPower believes enough in its product that it sponsored invitation-only Fortune Brainstorm Green, which is taking place from April 29 to May 1 in Laguna Niguel, Calif.
Parent company Safety-Kleen collects more than 200 million gallons of used oil a year and then re-refines it to create high-quality lubricants, including EcoPower.
Read more about this innovative new product and the role its playing in marketing recycled and re-refined engine oil.
The Article EcoPower Confident Enough in its Green Motor Oil to Sponsor Fortune Event appeared first on Automotive Digest.