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Editor's Viewpoint - Single Grain Scotch Scores with Diageo Beckham Tie-Up

2014-04-09 15:26:00| Daily beverage news and comment - from just-drinks.com

As one would expect, yesterday's news that Diageo is teaming up with model/team franchise investor/Jaguar brand ambassador/'celebrity' husband/retired footballer David Beckham got the wires burning red hot. So much so, that the partnership even warranted a kicking from alcohol issue charity Alcohol Concern this morning.

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