While Facebook remains the most prominent social network in terms of user base, Google+ is on the rise as a digital marketing vehicle for dealerships. Its integration with Googles other products means it can significantly impact your dealerships search engine rankings.
Mastering a few basics will help you both grow your fanbase, and improve your dealerships search results:
Be Personal
Your Google+ presence shouldnt be all about business. It should be about the things that make your dealership and staff interesting to your customers and community. Consider uploading photos of community events, sharing news about your employees, and showing interesting, relatable aspects of your unique, personal dealership culture.
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