Telegraph: The Prime Minister said both saving money and going green are important. However, people will not be persuaded to back green policies if ministers just talk about saving the planet.
Speaking on the Eastleigh by-election campaign trail, he said it was important to stress that saving energy and reducing reliance on fossil fuels are actually cost effective.
"In tough times, its important to explain to people that going green is not just about saving the planet it's about saving households money,"...