Enterprise Rent-A-Car now has its second European franchisee, Locauto Rent in Italy. Its the next step in a planned program to establish the company's flagship brand across Europe. This agreement brings Enterprise Rent-A-Car's European presence to seven countries -- the U.K., Germany, Ireland, France, Spain, Portugal and now Italy -- which together represent more than 85 percent of the European car rental market.
As a major European tourist and business destination and the fifth largest market for rental car services, the agreement with Locauto Rent provides Enterprise Rent-A-Car with the next vital building block in its growth strategy.The Article Enterprise Sets Up Second Franchise in Europe appeared first on Automotive Digest.