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Facebook inks landmark partnership with Tesco's Dunnhumby to show...

2016-04-05 11:27:53| Beverages - Topix.net

Facebook has inked a deal with Tesco-owned research firm Dunnhumby which will give FMCG brands the ability to see how ads run on the platform effect in-store sales at the supermarket. It's a landmark partnership for the social giant, which is increasingly turning to third-parties to show it's not "marketing its own homework".

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