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Factors Influencing New Car Selection

2014-06-09 12:00:39| AutomotiveDigest.com - Automotive Industry News

CNW Researchs latest annual Purchase Path Study digs into each of influences key to new-car buyers Shows 3 phases in process PUT vehicle or brand on shopper list, shopper will KEEP brand/vehicle on list, and influencing FINAL selection No doubt that quality perception is critical factor, and image of brand critical for initial consideration by shopper The Article Factors Influencing New Car Selection appeared first on Automotive Digest.

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