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Fashion's guiding force - Look good, do good, feel good

2020-11-19 15:41:00| Daily apparel & textile news and comment - from just-style.com

Fashion purchases are still and always will be driven by the desire to look good - but in order to feel good, shoppers are increasingly aligning with brands and actions that have a higher purpose to do good. By following the industry's new north star, companies can set themselves up for a more sustainable future, says Roit Kathiala.

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Category:Consumer Goods and Services

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