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'Fireball' lawsuit between liquor companies cools off

2015-12-22 20:37:49| Food - Topix.net

Heated competition between producers of cinnamon whiskeys has cooled off in the courtroom, with Sazerac dropping its lawsuit against Jack Daniel's. Sazerac - whose brands include the long-established Fireball Cinnamon Whisky - had accused its rival of trademark infringement by using the term "Fireball" in online advertising for cinnamon-flavored Jack Daniel's Tennessee Fire.

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