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Five Tips for Successful Email Acquisition

2013-03-04 20:44:48| AutomotiveDigest.com - Automotive Industry News

Targeted email campaigns campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue. Experian recently released a white paper titled, E-Mail Market Study: Acquisition and Engagement Tactics.  Email engagement proves your subscribers are interested in your brand and the content you are delivering. Email marketers are using new methods for email engagement and also improving older methods to gain a greater understanding of their customers needs and wants. Here are some interesting facts and best practices from the white paper: 1. Point of Sale is the Best Place to Collect Email Addresses Keep reading for more tips from Mike Gorun, Managing Partner at MediaTrac.The Article Five Tips for Successful Email Acquisition appeared first on Automotive Digest.

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