Its pretty well known that YouTube is the second largest search engine with more than 4 billion views per day. While your dealership isnt likely to produce the next Gangnam Style YouTube sensation, your presence on and use of YouTube can be part of a successful online strategy. If you allocate a significant budget towards SEO and SEM, you may want to think about allocating a percentage of it to increasing the number and types of videos on your dealerships YouTube channel. Videos have been proven to engage customers, boost credibility and drive traffic to websites.
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