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Focus - Branding in the Craft Beer Industry

2014-03-10 12:15:00| Daily beverage news and comment - from just-drinks.com

Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public's over-familiarity with mass-market beer brands and instead turning to more innovative flavours of beer, backed by creative branding and marketing campaigns. Stuart Whitwell from Intangible Business surveys the scene.

Tags: industry focus beer craft

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