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Food-chain specialist: Communicate the emotional side of pork production, not the technical

2018-02-05 01:00:00| ThePigSite - Industry News

The food supply chain has changed dramatically in the past 20 years. “It’s so much more complex and consumer driven,” said Justin Ransom, supply chain strategist. “Today’s consumer can ask for specific things, whether it involves cars or clothes, and they can get it. They think it should be the same for the food they put in their bodies.”

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Category:Agriculture and Forestry

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