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Ford to Overhaul Lincoln Brand with Big Bucks

2014-10-27 12:53:20| Automakers - Topix.net

Ford Motor Co's new chief executive, Mark Fields, is giving the automaker's long-moribund Lincoln brand what his predecessor Alan Mulally never could: a little love and a lot of cash. Lincoln, a storied Detroit brand which Ford has owned since 1922, has been in a swoon for the past two decades, leaving dealers and customers wondering if Ford management had left the brand for dead.

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Category:Automotive

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