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› Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor
Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor
2018-10-25 17:35:00| Daily beverage news and comment - from just-drinks.com
Today, Bacardi has released a 51-year-old single malt Scotch from its Craigellachie distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, the company's global brand director for malts, Ian Taylor, outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts.
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