Home Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor
 

Keywords :   


Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

2018-10-25 17:35:00| Daily beverage news and comment - from just-drinks.com

Today, Bacardi has released a 51-year-old single malt Scotch from its Craigellachie distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, the company's global brand director for malts, Ian Taylor, outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts.

Tags: for free single age

Category:Food and Related Products

Latest from this category

All news

18.12Pernod Ricard targets Africa with Jumia e-commerce stake purchase
18.12Carlsberg UK names Tomasz Blawat CEO as Julian Momen prepares exit
18.12Flow Alkaline Spring Water's Flow Glow CBD-infused water - Product Launch
18.12Maison Boinaud selects Fratelli Branca for De Luze Cognac in Italy
18.12US underage, binge drinking levels hit new lows - survey
18.12Diageo lines up Amazon Alexa whisky tasting experience
18.12Heineken on the hunt for new board member as chairman Hans Wijers readies departure
18.12Johnnie Walker, Smirnoff, M&A plans and seltzer success - Diageo in North America - Focus
Food and Related Products »
19.12China team uses LiPON coating to protect Li metal anode in Li-S batteries
19.12Component Engineer
19.12Internal Research Fellow PostDoc on Lunar Prospecting Instrumentation, Science and Operations
19.12Mexico to double minimum wage in northern border zones
19.12Registration Open for Powder Coating 2019 Technical Conference
19.12Colorifix raises $3m funding to scale up biological dyeing
19.12SEAT joins Alastria for the development of blockchain technology-based solutions
19.12Toyota develops Total-care Service for ride-hailing companies; rollout with Grab in Singapore
More »