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From Field to Shelf - Sustainability is fast fashion's Achilles heel

2019-11-13 13:47:00| Daily apparel & textile news and comment - from just-style.com

Fast Fashion may be a successful way of operating in today's hyper-competitive market, but it has a glaring weakness: sustainability. Moreover, two aspects of sustainability - environmental impact and worker well-being - are often buried under greenwashed marketing and feel-good statistics. And according to Robert Antoshak, managing director at Olah Inc, that's where the seeds of fast fashion's demise have taken root.

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