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Home › From Red Bull to Big Red: Beverage industry veteran talks energy,...

 

From Red Bull to Big Red: Beverage industry veteran talks energy,...

2014-04-02 11:05:38| Beverages - Topix.net

The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers' enthusiasm for the original caffeine-fuelled formulas, says one beverage industry veteran.

Tags: big red industry energy

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