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General Mills Convenience Stores & Foodservice

2015-03-22 17:44:17| Food - Topix.net

Since millennials are more likely to be frequent convenience store shoppers than the over-35 crowd, c-stores are especially looking to meet the needs of the millennial generation. "One way to win the millennial dollar is by taking inspiration from competing channels, delivering the variety and quality of competing foodservice venues without sacrificing the convenience that's so critical to this consumer," said Lindsey Shepherd, consumer insights researcher at General Mills Convenience & Foodservice.

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