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General Mills shifts 301 Inc focus to investing in early stage food companies

2015-10-23 11:11:08| Agriculture - Topix.net

In a post on the Taste of General Mills blog, 301 Inc vice president and general manager John Haugen said building disruptive new brands in-house was costly and time-consuming, and that making minority investments in fast-growing companies at an early stage in their development made sense strategically. He did not disclose who the venturing arm has invested in yet - aside from Beyond Meat - and said that deals may be structured so General Mills could buy the startup down the road but that this was not a requirement.

Tags: general food early companies

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