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Google, Apple face rocky road if they try to become automakers
2015-10-26 19:13:59| Automakers - Topix.net
As tech giants such as Google and Apple look to autos as the next frontier for innovation, they face a reality: Cars are a lot harder to make and sell than smartphones. Industry veterans and critics warn that the auto business is different, fraught with massive costs to erect manufacturing plants, complexities in creating sales and service systems, and daunting liabilities involved when human lives are at stake.
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Category:Automotive