(Telecompaper) Google has given its backing to the GSMA's Rich Communications Services initiative, aimed at developing new forms of messaging services for mobile operators.The initiative will enable operators worldwide to provide an open, consistent, and globally interoperable messaging service across Android devices, the GSMA announced. Operators have agreed to transition toward a common, universal profile based on the GSMA's RCS specifications and an Android RCS client provided by Google in collaboration with operators and OEMs.