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Greenpeace sinks Lego $116 million deal with Shell Oil over Arctic drilling
2014-10-10 01:46:00| Climate Ark Climate Change & Global Warming Newsfeed
Mongabay: Lego has announced it will be severing its partnership with the oil giant, Dutch Royal Shell, when the current contract expires after a clever campaign by environmental activist group, Greenpeace. Since 2011, Lego has been selling exclusive sets at Shell stations-a deal valued at $116 million-but the companies' relationship actually goes back decades. In 1966, the Danish toy company first began selling Lego sets with Shell's brand stamped on them. Greenpeace targeted the partnership due to Shell's...
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Category:Electronics and Electrical