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Guinness should ditch 'trendy abstract' ads and innovate more: Mintel analyst

2014-09-04 21:57:22| Beverages - Topix.net

As Diageo launches two new UK Guinness varieties Mintel analyst Jonny Forsyth tells us he thinks the beer brand is anachronistic, needs to ditch the 'trendy adverts' and innovate more. Guinness said today it plans to release two new beers in mid-September, Guinness Dublin Porter and Guinness West Indies Porter , inspired by recipes from 1796 and 1801.

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