je.st
news
H&M rethinks denim production with Jeans Redesign collection
2020-10-06 14:41:00| Daily apparel & textile news and comment - from just-style.com
Swedish fashion giant H&M is to launch a new menswear denim collection in line with its membership to the Ellen MacArthur Foundation's Jeans Redesign initiative which aims to help fashion brands and manufacturers transform the way they produce jeans by tackling waste, pollution, and the use of harmful practices.
Tags: collection
production
jeans
denim
Category:Consumer Goods and Services