(Telecompaper) HTC announced the launch of a new storefront for virtual reality content, called Viveport. Viveport showcases VR experiences across art, creativity tools, design, education, fashion, music, sports, travel and video, to help support VR content creators and increase take-up. The app store is initially available in over 30 countries, and in a special launch offer is selling several titles for just USD 1. Content is available from Everest VR, Google Spotlight Stories' Pearl, Lifeliqe, Stonehenge VR, The Music Room, theBlu and others. HTC said there will be more surprises in the coming days and weeks, including giveaways of unlimited content for selected winners.