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Hard to swallow: Tough times for cheap beer
2014-11-02 13:32:36| Beverages - Topix.net
St. Louis - Bright orange Natural Light boxes plastered with a grinning jack-o-lantern face are designed to be eye-catching in the beer aisle, but they don't contain the latest offering of pumpkin beer. The new "Natt o-lantern" packaging is the latest bid by Anheuser-Busch to bolster its flagging value brand category, which faces steady pressure as drinkers trade up to higher priced beers.
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