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Heineken UK to ramp up data-driven campaigns after geo-targeted ad pilot

2019-01-07 12:58:00| Daily beverage news and comment - from just-drinks.com

Heineken UK is to invest around GBP1m (US$1.27m) in data-driven marketing after a trial of geo-targeted ads brought in more consumers to the brewer's pubs in the country.

Tags: pilot campaigns ramp heineken

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