Heineken trims SKUs by up to 30% to navigate COVID-19 crisis - CFO - je.st - Heineken trims SKUs by up to 30% to navigate COVID-19 crisis

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Heineken trims SKUs by up to 30% to navigate COVID-19 crisis - CFO

Heineken has cut back its beer portfolio by as much as 30% in some markets at the brewer rationalises SKUs in the face of the coronavirus pandemic.